“Collaboration” . . .
Yup, that’s the buzzzzzz word out there these days. Collaborate with others and grow your reach. Gain more followers.
Hmmmmm . . .
Sounds great but how do we do this? How do we actually connect with people who are like minded and WANT to do business with us?
That’s a question that flies around the table on Tuesday mornings at 9am when we have our glamjulz staff meetings.
I have never believed it was about the number of followers we have. I am so grateful to our customer base because the people who subscribe to us, follow us and support us, are into it! They WANT to be here and they have the same values as we do at glamjulz.
No, I’m not interested in collaborating to gain millions of followers, I want to collaborate to meet more people whom we can help to show the world their sparkle.
Earlier in the year over a Tuesday morning meeting Natasha piped up with an idea on this topic. She said, “why don’t we host a shop local Saturday with other artists? They could come to the studio, set up their work and we could introduce them to our customer base. In turn all of these artists could introduce glamjulz to their customers and we could all grow our tribe of amazing supporters.”
Yesterday we hosted our first Shop Local Saturday and it exceeded all of our expectations. Natasha and I were beaming over the successful day and our three artists were blown away by the support they received and for the turnout we had.
That morning we converted the warehouse area of our studio into a marketplace. We had the big garage door open in the back to bring in the fabulous sunshine. The 80’s music was pumping. We even busted a few moves on the “dance floor” ha ha! Why not?
Everyone LOVED our photo booth, we shot videos, thoughtful kids came to shop for Teacher Gifts, we had donuts, cookies. Teresa Baerg from Snap’d Burlington whipped by on her busy Saturday to shoot some video highlighting all the talented artists.
If you have a small business remember how powerful you are. You can change people’s lives. It doesn’t have to cost you an arm and a leg. People are not impressed with all the flashy stuff. Your customers will come and support you because you care about them and you give them an unforgettable experience. That’s what they deserve.
That’s the best way I can describe what yesterday was, 100% unforgettable.
Please check out the three talented artists who that joined us yesterday:
Teresa Paul – Hides in Hand – Hand Crafted Canadian Leatherware
Tahira Bharmal – Kikaboni – Bath & Body Products
Lisa McDonald – International Best Selling Author – Children’s Books – Personal Development