I’ve been designing jewelry since the early 90’s. I love the creative process and how all of my inspirations and ideas come alive in every piece.
A couple of years ago Maggie, here at glamjulz, asked me why I don’t have launch parties for my new collections. Great question! The thought never even crossed my mind.
Since we have been throwing our launch parties twice a year, they have become the most important part of the business. Not only do these early access events make our guests feel special, but they get us super pumped and proud to be promoting the julz all season long.
The launch party is very important to me. It gives me the creative freedom to tell the stories about our collections in person to you, our biggest supporters. It gives our VIP’s the opportunity to order the julz that they want, before anyone else does.
After the launch party, the collection is released on social media over the next six weeks.
I feature each unique colour combination every week and tell the story of how these colours came to be. The story telling makes me feel really fulfilled. There was a time when I kept those stories to myself. I thought they only meant something to me. Our Maggie made me see that these stories are important to share because they are relatable and connect us all.
Our VIP party this coming Friday will be just that, a room full of like-minded women, making wonderful connections and getting excited about the theme of this season’s collection!
Ooooh how I love my job! Let’s party!
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