My husband, Wayne said something interesting yesterday. He said, “It kinda’ bugs me when people refer to our pieces as costume jewelry. They are not for costumes. You don’t see Batman running around wearing glamjulz… Not that there would be anything wrong with that!”
Okay I could only disagree with that statement if I was making julz like these ones that our dear Elizabeth Taylor is sporting, but Wayne was absolutely right. Then I asked myself, where did that label ever come from? So I decided to dig a little deeper. Apparently the term costume jewelry dates back to the early 20th century. At one time we humans used the word “costume” to refer to what is now called an “outfit”. An example of this would be, “a gorgeous dining costume of purple silk.” So the whole theory is that costume jewelry is meant to complement your favourite fashion garment! Hence the name “costume jewelry”.
Now I don’t know about you guys but the last time I went out to the pub with my friends in my best Jeans and new sweater, I certainly didn’t ask my husband if he liked my costume. So I would have to agree with Wayne, costume jewelry is not the label I would put on glamjulz. Maybe not even fashion jewelry. What we need is for someone to create a new name that describes “Amazing custom handmade jewelry which is a vehicle for women to express their uniqueness and individuality and who cares what everyone else is wearing, jewelry“? Now THAT would be something!